Which Pepsi endorsement deal with Beyoncé in 2013 broke records and changed the celebrity endorsement landscape?
Celebrity endorsements can dramatically transform a brand's fortunes overnight. When famous personalities align with products, their influence can create unprecedented demand and reshape marketing strategies. This poll explores one of the most significant celebrity endorsement impacts in recent retail history, testing your knowledge about how star power translates to market success.
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- A $50 million multi-year deal that included creative control for Beyoncé, making her a 'brand ambassador' rather than just an endorser
- A $30 million deal that included Pepsi sponsoring Beyoncé's world tour but no creative input from the star
- A $75 million deal that required Beyoncé to appear exclusively in Pepsi commercials for 10 years
- A $25 million partnership where Beyoncé received partial ownership stake in PepsiCo's beverage division
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