Which major religious bookstore chain rebranded in 2015, changing its logo from a cross to a more abstract symbol to appear more inclusive to non-Christian spiritual seekers?

Religious symbols and philosophical concepts have long influenced retail branding and logo design. From ancient symbols of enlightenment to modern representations of spiritual concepts, many retailers in the religious and philosophical markets employ meaningful symbolism to connect with their audience. This poll explores how well you recognize the strategic branding choices made by major retailers in this specialized industry.

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Family Christian Stores
LifeWay Christian Resources
Mardel Christian & Education
Cokesbury Religious Bookstores