Which revolutionary retail initiative did Patagonia launch in 2013 that allows customers to trade in used gear for store credit, significantly boosting customer retention while reducing environmental impact?

The natural world and sustainable retail have become increasingly interconnected. Leading outdoor brands have pioneered innovative approaches to reduce environmental impact while maintaining customer loyalty. One company's groundbreaking program has transformed the concept of product lifecycle in the outdoor industry, creating a successful circular economy model that other retailers have attempted to replicate. Test your knowledge about this revolutionary retail sustainability initiative!

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Worn Wear program
Common Threads Partnership
Blue Heart Initiative
1% For The Planet membership