Which game was the first to feature a dedicated virtual retail store where players could purchase real-world branded items using both in-game and real currency?

Gaming has evolved from simple entertainment to complex virtual worlds with their own economies. Brand collaborations within these digital spaces have created new forms of retail engagement, allowing companies to reach audiences in immersive environments. This trivia question explores a pivotal moment in the history of virtual retail and brand presence in gaming worlds. Can you identify which game first pioneered a significant brand collaboration that revolutionized in-game advertising and virtual commerce?

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Second Life (2003)
World of Warcraft (2004)
The Sims Online (2002)
EverQuest (1999)