Which classic literary work inspired a retail marketing revolution when Barnes & Noble created the first themed 'Harry Potter Midnight Release Party' that has since become a standard practice for major book launches?

Throughout history, famous authors have influenced retail marketing in unexpected ways. Their works have been adapted into successful merchandise, themed stores, and marketing campaigns that transcend traditional bookselling. This trivia tests your knowledge about the intersection of literary classics and innovative retail marketing strategies that have shaped consumer culture.

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Harry Potter and the Philosopher's Stone by J.K. Rowling (1997)
The Lord of the Rings by J.R.R. Tolkien (1954)
Twilight by Stephenie Meyer (2005)
The Da Vinci Code by Dan Brown (2003)