Which athlete's endorsement deal with Nike included the creation of a signature shoe line that has continuously released new models for over 35 years, becoming the most successful athlete-brand partnership in sports retail history?

In the world of sports retail, athlete endorsements can transform a brand's market position overnight. Some partnerships become legendary, creating cultural phenomena that transcend the sport itself. This trivia question focuses on one of the most financially successful athlete endorsement deals in sports history that revolutionized how brands market through professional athletes.

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