Which architectural marketing campaign first pioneered the use of immersive virtual reality experiences that allowed potential clients to 'walk through' unbuilt structures, revolutionizing project presentations?

Test your knowledge about groundbreaking architectural marketing campaigns that transformed how iconic buildings are promoted to the public. These campaigns didn't just showcase structures—they created cultural phenomena, shifted public perception, and established new benchmarks for how architectural firms market their designs. See if you can identify which famous campaign truly revolutionized architectural promotion in the digital age.

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BIG's 'Yes is More' exhibition-manifesto (2009)
Foster + Partners' 'Masdar City' interactive experience (2011)
Zaha Hadid Architects' 'Parametricism' campaign (2008)
OMA's 'Content' multimedia installation (2004)