Which innovative influencer marketing approach led to the record-breaking player count for the battle royale game 'Apex Legends' during its surprise launch in 2019?

In today's gaming industry, influencer marketing has become a critical component of successful product launches and community engagement. Major game developers and hardware manufacturers are allocating significant portions of their marketing budgets to partnerships with streamers, content creators, and professional gamers. This poll tests your knowledge about the current landscape of influencer marketing strategies specific to the gaming and virtual worlds sector.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Paying top Twitch streamers like Ninja and Shroud to play the game on launch day without disclosing it was sponsored content
Creating an augmented reality scavenger hunt in major cities that revealed game content when completed
Releasing a mobile companion app that allowed viewers to earn in-game rewards by watching sponsored streams
Hosting a pre-launch tournament with a $1 million prize pool for content creators who had never played the game before