Which athlete signed the first lifetime endorsement deal with Nike, estimated to be worth over $1 billion?

Celebrity endorsements have become a cornerstone of modern marketing strategy, but this wasn't always the case. Before social media and massive endorsement deals became the norm, certain partnerships between famous personalities and brands revolutionized how companies marketed their products. Test your knowledge about the historical connections between celebrities and the brands they helped catapult to success through groundbreaking retail partnerships.

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Michael Jordan
LeBron James
Cristiano Ronaldo
Serena Williams