Which major entertainment company pioneered the first digital collectible loyalty program that allowed fans to earn and trade virtual items tied to specific movie releases?

In the highly competitive entertainment and media landscape, companies are constantly innovating their customer loyalty programs to keep fans engaged. From exclusive merchandise to early access opportunities, these programs have become increasingly sophisticated. This trivia question tests your knowledge of a groundbreaking loyalty program that changed how fans interact with their favorite entertainment franchises.

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Disney with their D23 Fan Club digital passport system
Warner Bros. with their DC FanDome digital badges
Marvel with their Marvel Insider points-to-collectibles program
Universal Studios with their Universal Rewards digital memorabilia vault