Which famous linguistic device was deliberately used in Apple's "Think Different" campaign to challenge conventional grammar rules and create a memorable brand identity?

The language used in marketing campaigns can significantly influence consumer behavior. Retailers and language experts often collaborate to craft messaging that resonates with specific demographics. This poll tests your knowledge about how language and linguistics intersect with retail marketing strategies, particularly focusing on how certain linguistic features in taglines and slogans have transformed brand recognition across different language markets.

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Syntactic incongruity (using an adjective 'different' where an adverb 'differently' would be grammatically expected)
Phonological assonance (repeating vowel sounds for memorability)
Semantic ambiguity (creating multiple possible interpretations)
Morphological blending (combining two words into a new concept)