Which major retailer was first to launch a dedicated VR showroom app allowing customers to visualize furniture in their homes using smartphone-based augmented reality?

Virtual reality has transformed how consumers interact with products before purchase. This groundbreaking technology allows shoppers to visualize products in their own spaces or try items virtually before buying. As retailers compete for innovative shopping experiences, VR has evolved from a novelty to a practical sales tool. Test your knowledge about a pivotal moment in retail VR history!

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IKEA (with IKEA Place in 2017)
Amazon (with AR View in 2018)
Wayfair (with WayfairView in 2019)
Target (with See It In Your Space in 2020)