Which groundbreaking product innovation was first introduced by the Royal Opera House in 2009 that revolutionized performing arts accessibility worldwide?

The performing arts industry has embraced innovative branding and marketing strategies to attract audiences in the digital age. Major theater companies, ballet troupes, and opera houses have created distinctive visual identities and pioneered groundbreaking initiatives to engage new audiences. Test your knowledge about a revolutionary product innovation that transformed how performing arts organizations interact with their patrons.

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• Live streaming performances to movie theaters (ROH Live Cinema)
• Digital program notes accessible via smartphone QR codes
• Virtual reality backstage tours for ticket holders
• Subscription-based unlimited performance access passes

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