Which architectural firm's distinctive style became so sought after by cities seeking to replicate the 'Bilbao Effect' that it led to the term 'starchitecture' in brand marketing?

Iconic architecture has become a powerful tool for brand identity in cities worldwide. When distinctive buildings become symbols of their locations, they can transform urban economies and create global recognition. This phenomenon, where striking architectural design becomes a city's marketing centerpiece, has reshaped how cities position themselves in the global marketplace. Test your knowledge about this intersection of architecture and brand identity!

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Gehry Partners, LLP (Frank Gehry)
Foster + Partners (Norman Foster)
Zaha Hadid Architects
Bjarke Ingels Group (BIG)