Which innovative marketing strategy helped the Broadway musical 'Hamilton' achieve unprecedented ticket demand and cultural phenomenon status before it even opened on Broadway?

The performing arts industry relies heavily on effective marketing strategies to fill seats and create buzz around productions. From limited engagement promotions to celebrity casting announcements, theatrical productions employ various tactics to stand out in a competitive entertainment landscape. Test your knowledge about how performing arts organizations market their productions and build their brand identity in this challenging trivia question!

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Releasing the entire soundtrack album before the Broadway opening, allowing audiences to become familiar with the music in advance
Implementing a revolutionary digital lottery system that offered $10 tickets to honor Alexander Hamilton's face on the $10 bill
Creating an immersive pre-show experience where audience members could interact with historical figures from the American Revolution
Launching with a 'pay-what-you-can' pricing model for the first three months to generate word-of-mouth marketing