Which linguistic technique did the retail giant Amazon specifically employ in its original brand name selection?

In the world of retail marketing, language choices can make or break a brand's identity. Linguistic elements in branding create powerful associations and emotional connections with consumers. This trivia question explores how major brands have leveraged language science to create memorable retail experiences and distinctive brand identities. Test your knowledge of how linguistics intersects with retail branding strategy!

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Phonetic symbolism (choosing a name beginning with 'A' to appear first in directories and suggesting largeness with the Amazon river reference)
Rhyming consonance (creating a memorable rhythm with repeating 'm' sounds like 'Coca-Cola' does)
Morpheme hybridization (combining two meaningful word parts like 'Face' and 'book' did)
Phonaesthetics (selecting sounds perceived as inherently pleasant, like the soft consonants in 'Google')