Which book series pioneered the use of midnight release parties as a retail strategy, creating a shopping festival atmosphere that transformed book buying into a major cultural event?

The publishing industry has seen remarkable retail innovations that transformed certain books from simple products into cultural phenomena. From midnight release parties to elaborate promotional campaigns, the way books are marketed and sold has evolved dramatically over the decades. This trivia question explores a landmark retail strategy that revolutionized book sales and created a template that many publishers still follow today.

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Harry Potter series by J.K. Rowling
The Lord of the Rings trilogy by J.R.R. Tolkien
Twilight saga by Stephenie Meyer
The Chronicles of Narnia by C.S. Lewis