Which pop culture company first introduced the 'theater box' packaging design that dramatically transformed the consumer unboxing experience and became widely imitated across the industry?

In today's social media-driven world, product packaging has evolved from mere protection to becoming part of the entertainment experience. The 'unboxing phenomenon' has transformed how brands design packaging, especially for products targeting pop culture enthusiasts. This trivia question tests your knowledge about a revolutionary packaging design that changed how an entire entertainment category presents its products to consumers.

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Hot Toys (with their premium action figure sixth scale collector boxes)
Funko (with their Pop! vinyl figure window boxes)
LEGO (with their limited edition collector set packaging)
Hasbro (with their Star Wars Black Series packaging)