Which traditional cultural festival spawned the world's largest 24-hour shopping event, generating over $38 billion in sales in a single day in 2021?

Traditional cultural festivals around the world have evolved into major retail opportunities, creating unique shopping experiences that blend heritage with commerce. These festivals often feature specialized products, limited-edition collaborations, and distinctive retail strategies that cater to both cultural preservation and modern consumer demands. Test your knowledge about one of the most successful cultural festival retail transformations in recent history!

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Singles' Day (November 11) in China, originally celebrating being single but transformed by Alibaba into a shopping phenomenon
Diwali Festival of Lights in India, expanded by Flipkart into a month-long shopping celebration
Ramadan Night Markets in UAE, consolidated by Amazon Middle East into a unified digital shopping platform
Cherry Blossom Festival in Japan, reimagined by Rakuten as a national e-commerce tradition