Which sports brand pioneered the concept of in-store athletic testing zones where customers can try products in simulated sport environments before purchasing?

The sports retail landscape has transformed dramatically in recent years with innovative approaches to customer experience. Physical stores are evolving beyond traditional retail spaces into immersive brand experiences. Test your knowledge about how major sports brands are revolutionizing their retail strategies to create deeper connections with athletes and fans alike.

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Nike, with their Nike Town 'Trial Zones' featuring basketball courts, treadmills, and soccer areas (1999)
Adidas, with their 'Performance Testing Labs' featuring running tracks and climbing walls (2003)
Under Armour, with their 'Brand House Experience Centers' featuring virtual reality sports simulators (2010)
Puma, with their 'Active Retail' concept featuring motion-capture technology and sport-specific zones (2005)