Which celebrity endorsement deal is credited with saving Nike's basketball shoe division in the 1980s and creating the first billion-dollar athlete-endorsed product line?

Throughout marketing history, certain celebrity endorsement deals have completely transformed brands and created iconic campaigns that defined an era. These partnerships didn't just sell products—they created cultural phenomena and revolutionized how companies approach influencer marketing. Test your knowledge of these landmark celebrity endorsement deals that changed the marketing landscape forever.

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Michael Jordan and Air Jordan (1984)
LeBron James and Nike (2003)
Magic Johnson and Converse (1979)
Kobe Bryant and Adidas (1996)