Which groundbreaking customer feedback innovation did Amazon introduce in 1995 that was widely criticized by publishers and authors but ultimately revolutionized retail trust?

Amazon's initial journey from an online bookstore to the world's most customer-centric company represents one of retail's most significant transformations. Jeff Bezos famously made decisions that defied conventional retail wisdom, creating innovations that would forever change how consumers shop. This poll tests your knowledge about one of Amazon's most pivotal early retail innovations that helped establish its reputation for customer obsession.

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• Customer product reviews and ratings
• The 1-Click purchase patent
• The Amazon Prime membership program
• The A-to-z Guarantee policy

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