Which Broadway musical was the first to open a dedicated year-round retail store outside the theater, creating a new revenue model for theatrical merchandise?

The performing arts industry has always had a unique approach to merchandise sales. From playbills to branded apparel, theatrical merchandise has evolved significantly over the decades. This trivia question explores a groundbreaking moment in theatrical retail history that changed how Broadway and West End shows approach merchandising revenue streams. Test your knowledge about this significant retail innovation in performing arts!

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The Phantom of the Opera
Cats
Les Misérables
The Lion King