Which early 20th century brand storytelling campaign was revolutionary for using a fictional character's journey to sell a product, eventually becoming a cultural icon and changing how companies marketed to consumers?

Throughout history, product marketing and brand storytelling have evolved dramatically. Even before the digital age, companies created powerful narratives around their products that changed consumer behavior and business landscapes. This trivia question explores a groundbreaking historical marketing campaign that revolutionized how brands told their stories and connected with consumers in a pre-digital era.

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The Marlboro Man (1954) - transforming Marlboro from a women's cigarette to a masculine brand through rugged cowboy imagery
Aunt Jemima (1889) - using a fictional formerly enslaved woman as a spokesperson, creating one of the first narrative-based product mascots
The Michelin Guide (1900) - creating a travel guide to encourage more driving and tire sales, pioneering content marketing
Coca-Cola's Santa Claus (1931) - standardizing the modern image of Santa through holiday advertisements