Which food company first used the marketing slogan 'Tastes Great, Less Filling' that revolutionized how their product category was positioned to consumers?

Test your knowledge of iconic food brand slogans and their historical context! Many food brands have created memorable marketing campaigns that shaped consumer culture and became part of our everyday language. This trivia challenge explores the origins of one particularly famous slogan that revolutionized how a certain food product was marketed. Can you identify which brand first used this groundbreaking slogan that changed their industry positioning?

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Miller Lite beer
Diet Coke
Subway sandwiches
Lean Cuisine frozen meals