Which streaming service launched with the most expensive marketing campaign in TV history, reportedly spending over $1 billion on promotion before its debut in 2020?

The entertainment industry has dramatically shifted toward streaming platforms in recent years, with companies investing enormous marketing budgets to promote their services. One campaign in particular made headlines for its unprecedented scale and expense. Test your knowledge about the most expensive streaming service marketing campaign in history, which changed how media companies approach customer acquisition in the digital entertainment era.

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HBO Max
Disney+
Quibi
Peacock