Which bestselling author pioneered the use of BookTok influencers by sending advance copies to selected TikTok creators, resulting in their novel selling over 1 million copies in 2021?

In recent years, the publishing industry has embraced influencer marketing as a powerful tool to promote books and literary works. Major publishers and independent authors alike have partnered with social media personalities to reach new audiences. This trivia question explores a groundbreaking literary influencer campaign that changed how books are marketed in the digital age. Test your knowledge of how the worlds of literature and influencer marketing have intersected!

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• Colleen Hoover with 'It Ends with Us'
• Sally Rooney with 'Beautiful World, Where Are You'
• Taylor Jenkins Reid with 'The Seven Husbands of Evelyn Hugo'
• Emily Henry with 'People We Meet on Vacation'

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