Which famous athlete broke racial barriers when they became the first Black celebrity to have a signature shoe line with a major brand, revolutionizing sports retail marketing?

Throughout retail history, celebrities have lent their faces and personas to become iconic brand mascots, creating memorable retail visual storytelling that drives sales and brand recognition. Some celebrity-brand partnerships have become legendary, transforming both the celebrity's image and the brand's market position. Test your knowledge about these famous people who became the face of major brands and changed retail marketing forever!

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Michael Jordan with Nike (Air Jordan)
Serena Williams with Puma
Jackie Robinson with Converse
Arthur Ashe with Adidas