Which company's logo redesign was explicitly created to signal its transition from a retail product business to a service-oriented ecosystem?

Brand identity is more than just a logo—it's the visual representation of a company's values, mission, and market position. Throughout business history, some iconic brands have undergone radical logo transformations that signaled major strategic shifts. This trivia tests your knowledge of significant brand identity evolutions that marked turning points in corporate strategy. Can you identify which famous rebrand was specifically designed to signal a fundamental business model transformation?

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Apple's shift from the rainbow apple to the monochrome apple in 1998
Mastercard's removal of the name from its intersecting circles logo in 2019
Microsoft's transition from the flying window to the four-square window in 2012
Starbucks' simplification and removal of the text from its mermaid logo in 2011