Which product experienced a 65% sales increase after its prominent placement in a major 2003 film, despite the main character expressing initial dislike for it?

Product placement in movies and TV shows has become a sophisticated marketing strategy that blends entertainment with brand exposure. From subtle appearances to integral plot elements, these placements can dramatically increase brand recognition and sales. How well do you know the most influential product placements that changed the trajectory of certain brands in pop culture history? Test your knowledge of these marketing masterstrokes that blurred the line between entertainment and advertising.

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• Mini Cooper in 'The Italian Job' remake
• Ray-Ban sunglasses in 'Men in Black'
• FedEx in 'Cast Away'

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