Which groundbreaking Broadway show advertising campaign featured audience reactions instead of production footage, included a 'spoiler alert' policy, and asked viewers not to reveal the ending?

Test your knowledge about one of the most innovative advertising campaigns in Broadway history that transformed a struggling production into a cultural phenomenon. This campaign revolutionized how performing arts venues market their shows and engage with audiences, creating unprecedented demand through strategic consumer targeting and creative promotional techniques.

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The Phantom of the Opera's 'Music of the Night' campaign
Hamilton's 'Room Where It Happens' social media blitz
The Mousetrap's long-running 'Keep the Secret' campaign
The Curious Incident of the Dog in the Night-Time's 'Unreveal' campaign