Which pioneering retail analytics technique first combined geographic heat maps with customer purchasing data to revolutionize store placement strategy in the early 2010s?

The intersection of geography and big data has transformed how retailers understand and target their markets. Spatial analytics now allows businesses to visualize customer behavior, optimize store locations, and personalize marketing based on geographic insights. This poll tests your knowledge of how geographic information systems (GIS) and location intelligence are reshaping retail strategy and customer targeting in the digital age.

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Spatial Correlation Analysis (SCA)
Geographic Purchase Indexing (GPI)
Territorial Response Mapping (TRM)
Location-Based Customer Segmentation (LBCS)