Which psychological technique did 'The Blair Witch Project' (1999) famously use in its groundbreaking marketing campaign that led audiences to believe the film was actual recovered footage?

Film marketing campaigns use psychological principles to create excitement and drive audiences to theaters. The most successful campaigns tap into emotions, create social currency, and build anticipation. This poll tests your knowledge about the psychology behind one of Hollywood's most innovative marketing strategies that changed how films are promoted and remembered.

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Artificial scarcity (limited screenings to create FOMO)
Reality confusion (marketing it as real found footage from missing filmmakers)
Social proof (paying influencers to endorse the film as genuine)
Emotional priming (using subliminal messaging in trailers)