Which retail loyalty program is credited with pioneering the modern concept of earning 'points' that could be redeemed for airline miles, creating the model for cross-brand partnerships?

Loyalty programs have become a cornerstone of retail strategy, driving customer retention and providing valuable consumer data. From simple punch cards to sophisticated digital ecosystems, these programs have evolved dramatically over decades. Test your knowledge about the history and innovation of retail loyalty programs that have shaped consumer behavior and retail strategy in the modern economy.

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American Airlines' AAdvantage (1981)
S&H Green Stamps (1896)
Tesco Clubcard (1995)
Starbucks Rewards (2008)