Which advertising slogan revolutionized laboratory glassware marketing in the 1970s by emphasizing durability and became the industry standard catchphrase for quality scientific equipment?

The marketing of scientific equipment and laboratory supplies has evolved dramatically over the decades. While today we see sophisticated digital campaigns for scientific instruments, certain historic advertising campaigns revolutionized how science products were marketed to research institutions and laboratories. This trivia question explores a groundbreaking advertising slogan that transformed the scientific equipment market and became part of laboratory culture.

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