Which traditional cultural product underwent the most dramatic transformation in brand recognition, going from a regional ceremonial item to a global brand worth over $13 billion annually?

Cultural traditions have spawned some of the world's most recognizable brands. From regional symbols that became global icons to cultural practices that transformed into commercial enterprises, these products carry their heritage while achieving worldwide brand recognition. This trivia tests your knowledge of how cultural traditions have shaped famous product identities and their journey to global markets.

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Matcha tea (Japan)
Tequila (Mexico)
Pashmina shawls (Kashmir)
Moroccan argan oil