Which bestselling novel was the first to use an extensive multi-platform advertising campaign including a book trailer that went viral on YouTube in 2008, revolutionizing book marketing?

The publishing industry has seen remarkable transformations in how books are marketed and sold over the decades. From traditional bookstore displays to innovative digital campaigns, product advertising in literature has evolved dramatically. This trivia question focuses on a groundbreaking moment in book marketing that changed how publishers promote bestsellers and connect with readers. Test your knowledge of literary product advertising history!

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• "Breaking Dawn" by Stephenie Meyer
• "The Girl with the Dragon Tattoo" by Stieg Larsson
• "The Story of Edgar Sawtelle" by David Wroblewski
• "The Host" by Stephenie Meyer

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