Which celebrity's beauty brand broke e-commerce records by selling out entirely within minutes of its 2017 launch, primarily due to an innovative 'see now, buy now' social media strategy?

Many celebrities have ventured beyond their original fame into product development and retail. These star-powered launches often employ unique marketing strategies and innovative approaches to stand out in crowded markets. Test your knowledge about some of the most interesting celebrity product launches and the tactics that made them successful or distinctive.

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• Rihanna's Fenty Beauty
• Kylie Jenner's Kylie Cosmetics
• Lady Gaga's Haus Laboratories
• Jessica Alba's Honest Beauty

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