Which film franchise holds the record for the most lucrative product placement deal in cinema history, valued at over $100 million for a single brand integration?

Product placement in film and television has evolved into a sophisticated marketing strategy worth billions. From subtle background appearances to plot-integrated promotions, brands are finding increasingly creative ways to reach audiences who skip traditional commercials. This trivia question explores one of the most successful product placement deals in entertainment history that changed how studios and brands collaborate on marketing strategies.

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James Bond (Heineken partnership)
Marvel Cinematic Universe (Audi partnership)
Fast & Furious (Corona partnership)
Transformers (General Motors partnership)