Which wildlife mascot was specifically created for a conservation organization and has appeared in campaigns that have raised over $1 billion for habitat protection since its introduction?

Brand mascots have played a crucial role in wildlife conservation marketing for decades. Organizations and companies in the animal and wildlife industry often create memorable characters that help raise awareness, build brand recognition, and forge emotional connections with the public. This trivia question tests your knowledge of iconic wildlife mascots that have made a significant impact in conservation marketing campaigns.

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WWF's Giant Panda logo
National Wildlife Federation's Ranger Rick raccoon
Smokey Bear (U.S. Forest Service)
The Nature Conservancy's Sammy the Salmon