What unprecedented business strategy did Rihanna implement with Fenty Beauty that changed the cosmetics industry standard and led to what's now called 'The Fenty Effect'?

Rihanna revolutionized the beauty industry with her Fenty Beauty line, creating a benchmark for celebrity brand launches. Her approach to product development and marketing strategy transformed how celebrities approach business ventures and how brands think about inclusivity. Test your knowledge about this groundbreaking celebrity business case that changed retail customer insights and brand strategy forever.

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Launching with 40 foundation shades to accommodate a wide range of skin tones, particularly focusing on darker shades often ignored by mainstream brands
Being the first celebrity to use TikTok as the exclusive platform for marketing the brand before the app became mainstream
Implementing a subscription-only model where products could only be purchased through a monthly beauty box
Creating limited geographical releases where products were only available in 5 cities worldwide at any given time