Which pioneering e-commerce platform was specifically launched to help indigenous artisans preserve their cultural traditions while providing fair trade income through direct-to-consumer sales?

Traditional artisans and cultural heritage organizations are increasingly turning to e-commerce to preserve and promote their crafts globally. These platforms not only connect traditional craftspeople with global markets but also help document and safeguard cultural practices that might otherwise fade away. Test your knowledge about how technology is helping preserve cultural traditions through innovative e-commerce solutions!

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Novica (partnered with National Geographic)
Etsy Cultural Heritage Division
Amazon Indigenous Marketplace
eBay Traditional Crafts Portal