Which gaming company first introduced a subscription-based loyalty program that offered access to a rotating catalog of games, becoming a model that transformed the industry's approach to customer retention?

Customer loyalty programs have become increasingly sophisticated in the gaming industry, offering exclusive content, early access, and personalized experiences. These programs not only drive revenue but also create communities of dedicated players. How well do you know the loyalty strategies that keep gamers coming back for more? Test your knowledge about one of the most innovative loyalty programs in gaming history!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Microsoft with Xbox Game Pass (2017)
Sony with PlayStation Plus (2010)
EA with EA Access (2014)
Ubisoft with Ubisoft+ (2019)