Which linguistic phenomenon did the dictionary company Merriam-Webster leverage in their 2018 rebranding when they switched their primary brand color from black to a bold blue?

Colors speak a language of their own in branding and marketing. Did you know that linguistic associations with colors can significantly impact brand perception across different cultures? Companies invest heavily in researching the psychological and linguistic implications of their color choices. Test your knowledge about how language and color psychology intersect in the world of branding!

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Sound symbolism - the blue color was chosen to phonetically align with the 'M' in Merriam, which linguistics research shows creates trust when paired with blue tones
Semantic priming - the blue was specifically chosen to trigger associations with 'depth of knowledge' and 'clarity' in English speakers
Linguistic relativity - they chose blue because research showed dictionary users in different languages processed information faster with blue interfaces
Morphological reinforcement - the blue color was selected to visually represent the prefix 'Merr-' which has positive connotations in linguistics