Which beverage brand created the first-ever fully integrated product launch campaign with a major film, where the product debuted simultaneously with the movie's release in 1982?

Product placement in films and TV shows has evolved dramatically over the decades, becoming a sophisticated marketing strategy worth billions. From subtle background props to integral plot elements, brands pay top dollar to get their products featured on screen. This poll tests your knowledge about a groundbreaking product launch campaign that forever changed how the film industry approaches brand integration.

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Reese's Pieces with E.T. the Extra-Terrestrial
Coca-Cola with Blade Runner
Ray-Ban with Risky Business
Miller Lite with Rocky III