Which celebrity's Puma collaboration broke records in 2018 when it sold out within 24 hours and helped revitalize the brand's position in the fashion-forward athletic wear market?

Sneaker culture sits at the intersection of sports, fashion, and pop culture. Celebrity endorsements have transformed athletic footwear into cultural phenomena worth billions. From basketball courts to fashion runways, these partnerships have created some of the most recognizable and coveted products in retail history. Test your knowledge of these legendary brand collaborations that changed the sneaker game forever!

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Rihanna
The Weeknd
Selena Gomez
BTS