In 1935, which publisher revolutionized the book industry by introducing standardized paperbacks at just sixpence (the price of a pack of cigarettes), making quality literature affordable for everyone?

In the publishing world, pricing strategies have dramatically shaped access to literature throughout history. One revolutionary moment changed how books were priced and marketed, democratizing literature for the masses. This trivia question explores a pivotal pricing innovation that transformed the publishing industry and created one of the most recognizable book brands in the world.

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Penguin Books (founded by Allen Lane)
Random House (founded by Bennett Cerf)
Faber & Faber (founded by Geoffrey Faber)
Simon & Schuster (founded by Richard Simon and Max Schuster)