Which celebrity pioneered the 'direct-to-consumer' subscription model with their beauty brand, creating one of the most successful retail loyalty programs that rewards customers with early access and exclusive products?

Celebrity endorsements and brand partnerships have transformed retail strategy and consumer behavior. These famous individuals have leveraged their personal brands to create retail empires, innovative loyalty programs, and new e-commerce trends. Test your knowledge about how celebrities have influenced the retail landscape and changed how companies approach customer engagement and brand loyalty.

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Jessica Alba with Honest Company
Lady Gaga with Haus Laboratories