Which struggling footwear brand transformed its image by collaborating with rappers and celebrities in the early 2000s, turning their classic shoe from 'outdated' to a staple of streetwear culture?

Brand transformations can make or break a company's connection with its audience. Some of the most successful brands in pop culture have undergone significant rebranding efforts that changed their trajectory forever. This trivia question explores a fascinating corporate history moment when a failing brand made a decision that catapulted it back into cultural relevance. Test your knowledge of how this iconic brand reinvented itself and created one of the most successful comebacks in retail history.

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Converse
New Balance
Adidas
Puma