Which shopping festival created the concept of 'retail tourism' by attracting over 200,000 international visitors to Dubai specifically for shopping and generated over $5 billion in its 2023 edition?

Shopping festivals around the world generate billions in revenue and have transformed retail geography. These events create temporary retail hotspots that shift consumer behavior and logistics patterns across regions. Test your knowledge about one of the world's most influential shopping festivals that has redefined how retailers think about geographic market penetration and consumer engagement across borders.

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• Dubai Shopping Festival
• Singapore Great Sale
• Hong Kong Shopping Festival
• Istanbul Shopping Fest

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